What is copywriting?

Copywriting is now one of the stable sources of additional or permanent income. However, not everyone fully understands what it is. In fact, copywriting is a job that can pay quite well. Its essence lies in the writing of various texts. But in order to understand its features and tasks, you must first understand all the varieties.

Copywriting falls into several categories:

1. Rewriting. This work is suitable for beginners. In this case, the point is to rewrite someone else’s text in your own words and make it unique for search engines. For verification, special services are used. They show the percentage of uniqueness and it must meet the requirements of the customer.
2. Classic copywriting. Writing a text on a specific topic. Here we are not talking about altering other people’s texts. The author needs to show a new, completely unique work that is not yet on the Internet. For this, several sources are used, and the material is structured.
3. SEO copywriting. In this case, you need to not only write the text, but also insert all the keywords into it. This is necessary in order for it to get to the first positions in the search engine results for certain queries. Of course, the site itself also plays an important role, but correctly inserted keywords and sentences are also needed.
4. Selling texts. Their main purpose is to sell goods or services. The author lists the main advantages and features of his product and makes the reader believe that he needs it.
5. Translations. Everything is extremely simple here. The author is working on the translation of texts on various subjects. These can be news articles, complex technical texts, and more.

In simple terms, copywriting is writing texts for a specific purpose. This can be providing information to users, attracting them to perform targeted actions, increasing the number of subscribers, and much more. Even this text is an example of classic copywriting. And if it was found in the search engine for the appropriate request, then all the work was done perfectly. In this case, we are talking about an informational text that does not aim to attract the user to perform targeted actions. However, such articles allow you to earn in another way. When users read the text, they see ads placed on the site. These views are converted into money and give income to the author or customer of the text.

If we talk specifically about earnings, then everything is individual. Of course, anyone can do copywriting. The main condition is the availability of a computer, access to the Internet and literacy. The level of income depends on many factors. So rewriting and classic copywriting are not valued too highly. Usually you can get from €0.7 to €1.8 for 1000 characters of printed text. Of course, there are professionals who have been working for many years. Their level of income is incomparable with the earnings of beginners. But for this you need to have a lot of experience and constant practice in writing texts.