Email Marketing

Email marketing is one of the most important tools used for online promotion. It provides direct communication between the business and the customer. Although various new marketing techniques have been emerging lately, email marketing continues to show its effectiveness and is used by almost all online marketers.

What is email marketing?

This is a special method that allows you to customize the interaction with the target audience, due to which there is an increase in the number of repeat purchases. In addition, with the help of email marketing, you can collect customer opinions and conduct surveys.

The main advantages of this method include:

1. The ability to quickly and easily collect the base of the target audience.
2. Creation of a communication channel between the company and the consumer.
3. You can fully automate the process.
4. Once you get enough information about the customer, you can greatly increase efficiency by sending personalized messages.

Types of messages

The very essence of email marketing is sending emails. Conventionally, they are divided into several main types.

Welcome Email

Represents a welcome message that is sent to the user after subscribing. This message is important because it shows the effectiveness of the email newsletter. It allows the client to make a first impression of the company. Therefore, you should not underestimate welcome messages. According to statistics, they are opened and target actions are performed on them more often than on the rest.

Information Letter

The informational message is considered the most frequently used type of electronic messages. It provides users with high-quality content about the company’s products, its history, and simply useful information. This results in increased customer loyalty to the brand.

Digest

At first glance, the digest may look like an informational message, but it has one exceptional feature. The fact is that it is made in a different format and is a brief overview of new information. It can be a list of popular products, promotions or something else. Simply put, a digest is news that is aimed at attracting a client to targeted actions.

Commercial letter

A business letter is used most often for direct sales. It may contain an offer of a certain product, its description and characteristics. Such a letter is based on the user’s preferences, his previous purchases.

At the same time, it is important to understand that this type of email marketing is aggressive and should be used with caution. Otherwise, you can cause customer dissatisfaction and the effectiveness of the advertising campaign will only decrease.

Newsletter

It is a series of letters that should interest a potential buyer and push him to make a purchase. According to statistics, this type of email marketing has a high click-through rate compared to other options.

However, when creating a serial mailing list, you need to carefully and carefully strategize. This is the main condition for achieving the desired effect. The mailing list should be a chain of letters, each of which will be useful to the recipient and arouse more and more growing interest.

Triggers

Triggers are sent when a user performs certain actions. For example, if he studies certain types of equipment in an online store for a long time, then he may receive a letter with a brief overview and advice on choosing.

Triggers can be configured for a wide variety of conditions and actions. However, it is important to understand the behavior of the target audience and study the results.

Direct communication

In this case, the company sends the user a personal letter, which is made in the manner of simple communication. It can be gratitude for the purchases made, an offer of help or recommendations.