How to choose a logo?

The logo is an important symbol of any brand. It is designed to make the company recognizable and should convey to the target audience basic information about its values and history. So, a simple graphic symbol can play a huge role in the future success of a brand. Therefore, it is very important to know how to choose the right logo.

Why does a company’s success depend on a logo?

If you believe the statistics, now each person sees several thousand advertising messages per day on average. They can be found on social networks, instant messengers and many other places. Therefore, it is very important to create a memorable logo so that it stands out from the rest and attracts the attention of the audience.

In addition, the logo is a kind of business card of the company. By its appearance, a person can leave the first impression of the brand in a few seconds. And if it is positive, then it can be considered a success.

Tips for choosing a logo for a company

Now all logos are conditionally divided into several types:

1. Text.
2. Symbols.
3. Abbreviation.
4. Abstraction.
5. Talisman.
6. Coat of arms.
7. Combined.

It should be understood that no type can be called one hundred percent successful or unsuccessful. Each of them has its own specific advantages. The main criterion for choosing a logo shape is the name of the company. Therefore, you need to remember the basic tips for creating the most successful and memorable brand image.

Text

These logos are the most common. They are laconic and simple. The logo itself consists of the name of the company and this option can be used by both large and small firms.

A text logo is suitable in the following cases:

1. Short company name.
2. Difficulties arise when translating the name into an abbreviation.
3. The brand is engaged in the production of different products that are difficult to describe with one symbol.

It should always be borne in mind that the name of the company in different countries may sound different.

Abbreviation

A great option when a long name can be shortened to a sonorous and memorable abbreviation. This logo is suitable in such cases:

1. Company name consists of at least three words.
2. The title contains complex terms.
3. We need a simple and concise logo.

In many ways, the success of such a logo depends on the right font.

Symbol

It is a visual image of the brand. This type of logo is abstract, can be realistic or drawn. Symbols are best used in the following cases:

1. One character can fully describe the activities of the company.
2. The brand clearly and clearly positions itself.

Abstraction

A great option when you need to use an image, but it is not tied to any particular image. Abstraction is used in several cases:

1. We need a unique, one-of-a-kind logo.
2. When it is necessary to create a strict and solid image.

Abstraction allows you to create an absolutely unique logo, which simply has no analogues.

Mascot

Such symbols are used by companies whose target audience is families and children. The peculiarity of mascots is that over time, if necessary, they can be changed somewhat, but brand recognition will remain.

Coat of arms

The coat of arms usually consists of text and a visual element. These images were used many years ago. Now emblems are used by companies, sports teams and government organizations. The symbol can be used in cases where you need to create a unique and unusual image. The coat of arms is a great option for a family business.

Combined

A variant that can combine text and character logos. This is necessary in cases where it is necessary to obtain a powerful visual image. However, it is important not to overdo it and not try to include all the information in the logo at once.

It is important to understand which option is suitable for a particular company. After all, the price of a mistake can be too high.