What is SEO?

Any person launching their own website wants it to rank first in browser search results. However, it is very difficult to do this and you will have to perform a number of different actions combined into one concept of SEO.

What is SEO optimization?

The word SEO itself stands for Search Engine Optimization, which roughly translates to “search engine optimization”. In simple terms, SEO is a set of activities aimed at ensuring that the site rises higher in the issuance of popular search engines. This is very important, as it affects the number of users visiting a particular resource.

Isn’t it easier to use contextual advertising?

Some people who launch Internet projects are interested in whether it is more profitable for them to pay for contextual advertising on social networks and get an influx of customers. However, it is important to familiarize yourself with the main difference between this type of advertising and SEO optimization:

1. Of course, at the initial stage, SEO will cost more. But then it will show its effectiveness. For contextual advertising, you will have to pay on a regular basis.
2. If you stop contextual advertising, then the flow of users stops immediately. If you stop SEO promotion, then the site will hang on the first lines of the search engine results for more than six months.
3. When buying contextual advertising, the result is visible almost immediately. In the case of SEO, you will have to wait several months for the desired effect.
4. If you have certain skills, you can do SEO optimization yourself.

SEO optimization itself is divided into two types: external and internal. To achieve maximum effect, you need to correctly combine both options.

Internal optimization

Its essence is to improve the overall quality of the site. After that, it becomes more convenient to use and rises in the search results. During internal optimization, the following work is performed:

1. Selected keywords for the “promotion” of the site.
2. Next, the search for errors in the code and their correction. This improves page loading speed.
3. Optimizing images on the server. This is necessary in order for the site to be faster.
4. Improved site usability.
5. Structure optimization and re-lining is underway.

External optimization

The essence of external optimization is to get links from other sites to your own site. To do this, it is very important to find suitable donor sites. It is recommended to use spammy thematic sites. To qualitatively increase the reference mass, the following methods are used:

1. Publication of interesting material and information on the resource that will attract new users.
2. Activity on thematic forums and blogs.
3. Placement of press releases.

At the same time, it is important to remember one rule – the exchange of links and their purchase is strictly prohibited. In case of violation of this requirement, the site may be completely excluded from the search.

How important is it to study behavioral factors

In the process of creating and testing a site, you need to take into account all the subtleties of interaction with potential visitors to the resource. It should be understood that some things seem reasonable and interesting only for the customer or developers themselves. Users will not appreciate this.

To understand what needs to be done, it is worth remembering the main criteria by which search engines rank sites:

1. Time on the resource.
2. Actions on the site.
3. Direct and repeated visits to the site.
4. The value of failures.

To track all the main factors, you can use the most popular web analytics systems. For example, Google Analytics, Calltouch are perfect.