What is SMM?

Social networks are becoming more and more popular every day. That is why, with their help, a business can establish communication with its customers. Therefore, it is important to know what social media marketing is and what it is for.

SMM in simple words

SMM is a form of digital marketing, the essence of which is the use of social networks to promote the company’s products and services. The SMM consists of the following elements:

1. Publication of text content.
2. Distribution of photos and videos.
3. Advertising.
4. Analyzing the reaction of the audience.
5. If necessary, adjust the existing strategy.

What is the main difference between SMM and traditional marketing?

The similarity of both methods lies in the fact that they focus on attracting the attention of the target audience and establishing contact with it. As for the differences, it is worth highlighting a few main ones:

1. Classic marketing is only offline.
2. SMM is the use of all the possibilities of online and social networks. At the same time, the same basic methods are used as in classical marketing. However, it is much easier to track the effectiveness on the Internet.

What is the difference between SMM and Google Ads?

Google attracts users through organic search results. The bottom line is that the advertiser pays money for his site to appear in the first lines of search queries. However, this option is called “warm”, as it is aimed at those users who are already looking for a specific product.

Marketing and advertising in social networks are aimed mainly at “cold” customers. That is, first of all, an advertising offer is created that attracts the attention of the client and creates demand for the product. This option is best used on social networks. But it is worth understanding that each of them has its own specifics. And an advertising campaign that works on one platform may fail on another. It is important to understand in which social network the bulk of the target audience of the company is concentrated and to focus on it.

Main goals and objectives of the SMM

Of course, first of all, SMM aims to increase sales. In addition, there are other important tasks:

1. Increase site traffic. In all popular social networks, you can place a link to the site.
2. Informing about promotions and new products. With the help of social networks, you can tell users about sales and new products.
3. Increasing brand awareness. If information about a particular company constantly appears on social networks, then the audience gets used to it and begins to show interest.
4. Reputation management. When communicating with customers on social networks, you can receive various reviews and comments. They need to be properly responded to in order to create a positive impression of the brand.
5. Dealing with negativity. It’s easy to track down negative reviews about a company on social media. You can correct your mistakes in a timely manner and make sure that customers are satisfied.
6. Obtaining information about competitors. Most companies maintain accounts or groups on social networks. Thanks to this, you can learn a lot of useful things about competitors, including promotions, new ideas, and more.

Thus, now SMM is an important tool of Internet marketing. However, you need to know the basic subtleties and features of working with clients in social networks.